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This post is commenting on the article authored by Kelly Swee, a media consultant from Singapore who specializes in video-media platforms.

The article begins by listing seven tips for web-writing. The author felt the need for including these tips due to the propensity for online readers to scan articles rather than actually read them (this has been proven through eye-tracking studies).  It ends with ten common errors in English as it pertains to writing.

Web-writing should be – for the most part – to the point and simple to comprehend. It should not be scattered throughout a page in odd little clumps of writing that make it a chore for readers to pursue, as this might simply make the reader blow the whole thing off as a waste of time, and hop on over to play Sims on Facebook. The writing should come from a point of honesty, with a voice that the reader can believe and have a sense of the personal about it so that the reader will feel like the message is truly meant for them.

The English errors listed as common were of great interest to me; some of those mentioned by Kelly are pet peeves of my own such as “Its” and “It’s”:

Its” is a possessive adjective belonging to a thing or associated with a thing. This is correct: The dog is wagging its tail.

It’s” is a contraction of “it is”. This is correct: It’s pretty annoying to have someone talking loudly in the cinema.

Ms Swee also mentions common mistakes regarding phrases using At & It, In & On, and Regardless & Irregardless.

The article is very short and to the point, but I found it effective in the message it imparts.